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Be the Donor

February 28, 2014

Every few minutes, a person in need of matched stem cells or a new liver, kidney, heart, or other organ is added to a waiting list. Many of these patients will die for want of a transplant. African Americans, Asian Americans, and other people of color are more likely to perish than are European Americans because fewer people of color register to become stem cell or organ donors. 

To tackle this problem, SPARQ has teamed up with several collaborators to increase the diversity and availability of stem cell and organ donors. Drawing on social psychological theories, methods, and insights, we are working with government agencies and national nonprofits to design, test, and deploy several quick and cost-effective interventions.


Photograph by Graham Turner for The Guardian