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Connect to Health

Person texting on a cell phone
September 01, 2014

The rollout of the Affordable Care Act (the ACA, or "Obamacare") revealed many and large cultural misunderstandings between the healthcare industry and low-income Americans, including misunderstandings about how low-income people want to purchase and use healthcare.

To amplify the voices of low-income Americans, SPARQ is partnering with Great Nonprofits to launch a series of SMS (“text message”) surveys that collect and analyze trends in healthcare purchasing, usage, and satisfaction. This platform is carefully designed to use technologies, linguistic registers, and cultural references that low-income Americans are comfortable with. Languages will include English, Spanish, Mandarin, and Vietnamese.

In the Press

California Healthline article:"State Has Good Care If You Can Get It, According to Text-Message Study"