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Inspiring Girl Scientists

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Children begin rejecting career options as early as age 8. To keep girls’ minds open to careers in Science, Technology, Engineering, and Math (STEM), SheHeroes creates videos that profile women superstars of STEM. The nonprofit also develops curricula that parents and teachers can use to talk to girls and boys about STEM careers. SPARQ worked with SheHeroes to apply the social science of persuasion and identity formation to the organization’s videos and programming.