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Environment

Problem

People think "healthy" foods are depriving and bland, and so avoid them.

Solution

Describing healthy food with indulgent and fun language leads people to eat more of it.

People with emoticons on their heads

Problem

Using too much energy hurts the environment.

Solution

Including smiley and frowny face emoticons in people’s energy bills can lead entire neighborhoods to use less energy...

Vegetable cartoon characters smiling and waving

Problem

More than one-third of American kids are overweight or obese, according to the U.S. Centers for Disease Control.  Junk food drives part of this obesity epidemic.

Solution

Storybooks that teach kids why they need different nutrients lead them to choose healthier snacks...

Dried and cracked soil

Problem

Even during droughts, many Americans guzzle water. In dry California, for example, some cities use more than four times as many gallons of water than do their neighbors. 

Solution

Discovering they are hypocrites prompts people to turn off the tap...

When you care it shows. We are committed to energy and resource conservation. An an effort to conserve thousands of gallons of water each day, we will be changing your linens every third day and at check-out. If you would like your sheets changed daily, simply place this card on your pillow.

Problem

Small acts like reusing a hotel towel can save thousands of gallons of water, detergent, and oil every day. But most hotel guests use their towels only once before having it washed. 

Solution

A simple message that appeals to our desire to fit in with people like us - that is, to follow local social norms - moves hotel guests to reuse their towels...

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