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Environment

People with emoticons on their heads

Problem

Using too much energy hurts the environment.

Solution

Including smiley and frowny face emoticons in people’s energy bills can lead entire neighborhoods to use less energy...

Dried and cracked soil

Problem

Even during droughts, many Americans guzzle water. In dry California, for example, some cities use more than four times as many gallons of water than do their neighbors. 

Solution

Discovering they are hypocrites prompts people to turn off the tap...

When you care it shows. We are committed to energy and resource conservation. An an effort to conserve thousands of gallons of water each day, we will be changing your linens every third day and at check-out. If you would like your sheets changed daily, simply place this card on your pillow.

Problem

Small acts like reusing a hotel towel can save thousands of gallons of water, detergent, and oil every day. But most hotel guests use their towels only once before having it washed. 

Solution

A simple message that appeals to our desire to fit in with people like us - that is, to follow local social norms - moves hotel guests to reuse their towels...

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