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What We Do

Stanford SPARQ: Social Psychological Answers to Real-World Questions is a center in the social psychology area of the Stanford University Department of Psychology. Founded by the late social psychologist Nalini Ambady in 2012, SPARQ is not just a think tank. Instead, SPARQ is a “do tank” that partners with practitioners in government, business, and nonprofits to craft solutions to our communities’ most pressing problems.

Programs

  • Special Projects that bring together practitioner organizations and Stanford researchers to solve social problems.
  • Research Clinics that covene practitioners and researchers in 2-hour forums.
  • SPARQLab: Undergraduates learn about solving real-world problems with social psychology through hands-on research and weekly discussions.
  • SPARQShop: A course for undergraduate and graduate students who want to learn how to turn social psychological research into digital tools that help solve social ills.
  • Solutions Catalog: An online, practitioner-focused guide to scientifically tested fixes to social problems.

Action Areas

Mission

Create and share social psychological insights with people working to improve society.

Vision

A world where people understand their behaviors both reflect and reinforce their environments, and where people use this understanding to promote justice, peace, and wellbeing.

Goals

  • Help practitioners apply social psychology’s theories, methods, and findings in their work.
  • Improve social psychological theories and methods by applying them to real-world issues.
  • Train a new generation of social psychologists who bridge basic and applied research.
  • Work with media to identify and explain the social psychological forces driving this century’s most pressing problems.

Values

  • Compassion
  • Empiricism
  • Inclusion
  • Optimism
  • Practice-driven theory
  • Theory-driven practice

Donate to SPARQ

We thank the many generous donors who make tax-deductible contributions to SPARQ, either through our online donation system or by mailing checks, payable to "Stanford University," to the following address:

Stanford SPARQ
c/o Alana Conner
Jordan Hall, Building 420
Stanford, CA
94305

Connect

Subscribe to the SPARQ newsletter, and follow us on Twitter, Facebook, LinkedIn, and Medium.

Send comments, questions, and ideas to Stanford_SPARQ@stanford.edu, or call us at (650) 723-9765.