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Jennifer Eberhardt's new book - Biased: Uncovering the Hidden Prejudice That Shapes What We See, Think, and Do 

From one of the world’s leading experts on unconscious racial bias, SPARQ Co-Director Jennifer Eberhardt, Biased is a personal examination of one of the central controversies and culturally powerful issues of our time, and its influence on contemporary race relations and criminal justice.

You don’t have to be racist to be biased. Unconscious bias can be at work without our realizing it, and even when we genuinely wish to treat all people equally, ingrained stereotypes can infect our visual perception, attention, memory, and behavior. This has an impact on education, employment, housing, and criminal justice. In Biased, with a perspective that is at once scientific, investigative, and informed by personal experience, Eberhardt offers us insights into the dilemma and a path forward. Learn more about Biased.

“This book helps us to scientifically view how racial bias works in our own minds and throughout society. We could not ask for a better guide to understand this reality than Jennifer Eberhardt. Her research reveals critical information that can help leaders better understand how biases can impact our judgment and how we are perceived by the communities we are sworn to serve.”

—Kamala Harris, United States Senator from California

“This is not someone who is just doing work in the ivory tower of a university. This is someone who is really out in the trenches working with police departments and the criminal justice system.”

—Chris Magnus, Chief of Police, Tucson, Arizona

“The hope for progress is greatly increased by Jennifer Eberhardt’s groundbreaking new book on implicit bias. Biased presents the science of bias with rare insight and accessibility, but it is also a work with the power and craft to make us see why overcoming racial bias is so critical.”

—Bryan Stevenson, New York Times bestselling author of Just Mercy