In the last four decades, the worldwide immigrant population has more than doubled. Many native-borns view their new neighbors as outsiders, and so do not help them, which can lead immigrants to feel “culturally homeless.”
Showing native-borns how they are similar to immigrants inspires the former to offer aid to the latter.
Colonoscopies can prevent colon cancer, yet the painfulness of the procedure deters patients from screening.
Prolonging the painless final moments of a colonoscopy leads patients to recall the entire procedure as less painful, which in turn increases their willingness to undergo more screenings in the future...